What We Do &
How We Do It
Expertise
Human behavior is nuanced. Strategy often flattens it. We don't.
We uncover the deeper drivers shaping how audiences think, decide, and act. Then, we translate that complexity into strategic clarity without oversimplifying what matters.
We help teams move from insight to action—clarifying priorities, sharpening positioning, aligning decisions, and defining practical next steps.
We work alongside leadership teams to ensure ideas don’t sit in decks. They move into execution.
The result is strategy grounded in reality, built for the real world, and designed to change behavior.
SERVICES & CAPABILITIES
Our Services
Behavior Change Programs & Patient Support
Applying Behavioral Science to patient-support, CRM, and engagement programs to build motivation, adherence, and sustained participation.
Designing programs to drive action and engagement.
Research & Audience Insights
Qualitative and quantitative research support, Behavioral Science analysis, and evidence-based frameworks to uncover and explain what drives decisions and behavior.
Uncovering what truly drives decisions.
Training & Capability Building
Practical, customized Behavioral Science workshops and coaching (e.g., goal-setting, feedback, motivation) to build team capability, strengthen motivation, and improve performance—plus tailored training for customer-facing teams in evidence-based communication strategies that drive behavior change.
Helping teams think behaviorally.
Fractional Behavioral Science Leadership
Flexible, retainer-based partnership that provides strategic guidance, research refinement, and behavioral insight—delivering senior-level behavioral science expertise without a full-time hire.
Embedding Behavioral Science expertise.
About Us
Meredith Terry, PhD, MBA, has spent her career studying how people think, feel, and act — and helping organizations apply that understanding strategically.
With more than 15 years of experience in Behavioral Science and marketing strategy, she has guided brands and leadership teams through high-stakes decisions, brand positioning and portfolio strategy, complex stakeholder alignment, and behavior change initiatives — whether through new research, synthesis of existing insights, or close advisory partnership. Through Meredith Terry Consulting Group, she and her team lead engagements tailored to each client’s context and strategic needs, building the right level of support and expertise to ensure lasting and meaningful impact.
Her training in social psychology and business enables her to bridge rigorous inquiry with real-world execution.
She is known for bringing clarity to complexity, protecting nuance without losing focus, asking the questions others miss, and turning insight into direction teams can confidently act on. Leaders turn to Meredith Terry Consulting Group when clarity matters most.
Ready to put Behavioral Science to work for your brand or team? Let’s talk!
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Inquire & Collaborate
Let's put Behavioral Science to work for your brand or team.
Get In Touch
Meredith@MeredithTerryConsulting.com
Phone
+1 (919) 682-4273